Reimagining Healthcare Systems for Better Outcomes

Bringing a unique perspective from medicine, industry, and academia to transform how we approach healthcare innovation.

About

Professor Daniel Steenstra brings a rare cross-disciplinary perspective to healthcare innovation, combining formal medical training with decades of expertise in design management and technology development. Following his medical education at Vrije Universiteit Amsterdam, Daniel pivoted to design leadership roles with global brands including Jaguar and Unilever before becoming a Royal Academy of Engineering Visiting Professor in Medical Innovation. His career spans healthcare delivery, industrial design, academic research, and entrepreneurship—creating a unique vantage point for addressing complex healthcare challenges.

As founder of InterAlign Organisation and formerly as Chief Scientist at OnKai Inc, Daniel has pioneered innovative approaches to healthcare transformation, including the development of AI systems for generating customized healthcare pathways and leading research on disruptive healthcare technologies. His work bridges theoretical frameworks with practical implementation, focusing on increasing health equity and developing patient-centered care models. He holds a granted global patent for a “complexity management game” that applies frameworks and game theory to navigate complex systems, along with six published patent applications in healthcare AI and systems architecture.

Daniel’s thought leadership explores how design thinking can transform healthcare delivery, particularly for underserved populations. Through advisory roles, academic appointments, and industry partnerships, he continues to advocate for systems-level approaches to healthcare innovation that balance technological advancement with human-centered design principles.

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